The Wednesday Room Opens on Stephen Avenue
The Wednesday Room opened its door with a foundation build by PARKER PR's social media strategy, marketing plan and ability to generate the right media attention for the right audience. The restaurant is booking three-weeks in advance and is the hottest new spot in Calgary. It's been featured in Avenue Magazine, City Palate, Culinaire, Calgary Herald, Where, Global TV, CTV and BeateRoute to name a few.
Client: The Wednesday Room
Elizabeth Chorney-Booth
Avenue Magzine
December 4, 2017
THIS CANADIAN FILM FESTIVAL IS TAILOR-MADE FOR FASHION LOVERS
PARKER PR joined the CANIFFF team as a partner to help bring on partners, media and supporters and to develop a strategy to make CANIFFF relevant throughout the year and not just during the festival. CANIFFF is now presenting film screening pop-ups and is partnered with ATB Financial, Alberta College of Art and Design, The Wednesday Room, Alora Boutique, The Plaza Theatre, Anneke Forbes and more.
Client: CANIFFF
Sarah Laing
ELLE magazine
November 19, 2017
Christmas arrives in Bison Courtyard
The Bison Courtyard is an oasis in Banff and home to approximately fifteen small businesses and residents. PARKER PR developed a communication strategy to drive traffic into the shops and provide complimentary, fun-filled family events to locals and tourists. The programming included Earth Day in the Courtyard, Canada Day in the Courtyard, The Fall Festival and Christmas in the Courtyard. These events have become tradition and will be a part of the courtyard for years to come.
Client: Bison Courtyard
Crag & Canyon
November 19, 2017
Pianist Gwhyneth Chen brings her classical chops to Calgary for ‘special’ Drop-In Centre fundraising event
Client: Calgary Drop-In Centre
Margo Pfeiff
SanFrancisco Chronicle
June 29, 2017
Classic Vic Park Favourite Gives Way to Contemporary Italian
Client: Cardinale
John Gilchrist
The Calgary Herald
October 7, 2017
Beakerhead 2017
PARKER PR developed a media relations strategy and wrote all of the media content to promote Beakerhead in 2016 and 2017. We generated over 101 million media impressions. No small feat.
Client: Beakerhead
2017 Total media coverage
Beakerhead 2017: The exhibits you don't want to miss
Client: Beakerhead
Ryan Rumbolt
CBC News
September 17, 2017
Calgary: Prairie City More Urbane Than Cowboy
Client: Kensington BRZ
Margo Pfeiff
SanFrancisco Chronicle
June 29, 2017
Dinner by Design a Gastronomic and Visual Feast
Client: Dinner by Design
Bill Brooks
The Calgary Herald
June 24, 2017
Latest Harry Potter Release Transforms Kensington into Diagon Alley
Client: Kensington BRZ
Emma McIntosh
The Calgary Herald
August 1, 2016
Dinner by Design Feast for the Senses
PARKER PR helped produce Dinner by Design by bringing together internationally celebrated designers and local talent to create three-dimensional dining installations that awe, inspire and delight. These extraordinary dining environments, from the lavish and romantic to the outrageous and whimsical, set the stage for two days of fun and fascination. This event would not be possible without our relationships, our sponsorship experience and our solid key industry peers that trust and value their affiliation with our team and our clients.
Client: Dinner by Design
Bill Brooks
The Calgary Herald
July 2, 2016
Whiskey Brings Classic Southern Barbeque to Calgary's Hayden Block
Client: Hayden Block Smoke & Whiskey
John Gilchrist
The Calgary Sun
June 24, 2016
Kensington BRZ
Ellen Parker joined the Kensington Business Revitalization Zone (BRZ) in 2014 as the Communications Director and brought her full team onboard in 2015. PARKER PR develops all of the communications, marketing, social media, media relations, events and sponsorship acquisition strategy and implementation. In 2017, PARKER PR and the BRZ raised over $495,677 in sponsorship, in-kind support, parking funding, granted projects and earned media and events. PARKER PR has created traditions for the neighbourhood residents, the Calgary community and the businesses through their event programming that includes; Easter in Kensington, Diagon Alley, Summertime Outdoor Movies, Halloween in Kensington and Christmas in Kensington. In 2017 the BRZ had 126,660,000 media impressions.
