The Wednesday Room Opens on Stephen Avenue

The Wednesday Room opened its door with a foundation build by PARKER PR's social media strategy, marketing plan and ability to generate the right media attention for the right audience. The restaurant is booking three-weeks in advance and is the hottest new spot in Calgary. It's been featured in Avenue Magazine, City Palate, Culinaire, Calgary Herald, Where, Global TV, CTV and BeateRoute to name a few. 

Client: The Wednesday Room

Elizabeth Chorney-Booth
 Avenue Magzine
 December 4, 2017

THIS CANADIAN FILM FESTIVAL IS TAILOR-MADE FOR FASHION LOVERS

PARKER PR joined the CANIFFF team as a partner to help bring on partners, media and supporters and to develop a strategy to make CANIFFF relevant throughout the year and not just during the festival. CANIFFF is now presenting film screening pop-ups and is partnered with ATB Financial, Alberta College of Art and Design, The Wednesday Room, Alora Boutique, The Plaza Theatre, Anneke Forbes and more. 

Client: CANIFFF

Sarah Laing
ELLE magazine
November 19, 2017

Christmas arrives in Bison Courtyard

The Bison Courtyard is an oasis in Banff and home to approximately fifteen small businesses and residents. PARKER PR developed a communication strategy to drive traffic into the shops and provide complimentary, fun-filled family events to locals and tourists. The programming included Earth Day in the Courtyard, Canada Day in the Courtyard, The Fall Festival and Christmas in the Courtyard. These events have become tradition and will be a part of the courtyard for years to come. 

Client: Bison Courtyard

Crag & Canyon
November 19, 2017

 

Pianist Gwhyneth Chen brings her classical chops to Calgary for ‘special’ Drop-In Centre fundraising event

Client: Calgary Drop-In Centre

Margo Pfeiff
SanFrancisco Chronicle
June 29, 2017

Classic Vic Park Favourite Gives Way to Contemporary Italian

Client: Cardinale

John Gilchrist
The Calgary Herald
 October 7, 2017

 

Beakerhead 2017

PARKER PR developed a media relations strategy and wrote all of the media content to promote Beakerhead in 2016 and 2017. We generated over 101 million media impressions. No small feat. 

Client: Beakerhead

 

2017 Total media coverage

Beakerhead 2017: The exhibits you don't want to miss

Client: Beakerhead

Ryan Rumbolt
CBC News
September 17, 2017

Calgary: Prairie City More Urbane Than Cowboy

Client: Kensington BRZ

Margo Pfeiff
SanFrancisco Chronicle
June 29, 2017 

 

Dinner by Design a Gastronomic and Visual Feast

Client: Dinner by Design

Bill Brooks
The Calgary Herald
 June 24, 2017

 

Latest Harry Potter Release Transforms Kensington into Diagon Alley

Client: Kensington BRZ

Emma McIntosh
The Calgary Herald
 August 1, 2016

 

Dinner by Design Feast for the Senses

PARKER PR helped produce Dinner by Design by bringing together internationally celebrated designers and local talent to create three-dimensional dining installations that awe, inspire and delight. These extraordinary dining environments, from the lavish and romantic to the outrageous and whimsical, set the stage for two days of fun and fascination. This event would not be possible without our relationships, our sponsorship experience and our solid key industry peers that trust and value their affiliation with our team and our clients. 

Client: Dinner by Design

Bill Brooks
The Calgary Herald
 July 2, 2016 

 

Whiskey Brings Classic Southern Barbeque to Calgary's Hayden Block

 

Client: Hayden Block Smoke & Whiskey

John Gilchrist
The Calgary Sun
June 24, 2016

Kensington BRZ

Ellen Parker joined the Kensington Business Revitalization Zone (BRZ) in 2014 as the Communications Director and brought her full team onboard in 2015. PARKER PR develops all of the communications, marketing, social media, media relations, events and sponsorship acquisition strategy and implementation. In 2017, PARKER PR and the BRZ raised over $495,677 in sponsorship, in-kind support, parking funding, granted projects and earned media and events. PARKER PR has created traditions for the neighbourhood residents, the Calgary community and the businesses through their event programming that includes; Easter in Kensington, Diagon Alley, Summertime Outdoor Movies, Halloween in Kensington and Christmas in Kensington.  In 2017 the BRZ had 126,660,000 media impressions. 

 

Kensington BRZ

2017  Year in Review