PARKER PR is proud to work with The Brenda Strafford Centre as one of our pro-bono clients. This organization is a second and third stage shelter, providing support for people who have experienced family violence. The Brenda Strafford Centre creates a safe environment and provides comprehensive support services for individuals and families so they can live safely in the community. The centre launches the Brave Campaign every November, with a goal to commemorate Violence Awareness Month and share information on the shelter’s services and domestic violence support systems. The campaign concludes with a Holiday Fundraising Gala, coordinated by PARKER PR. Our team produced press releases and media alerts, which garnered live news coverage of the campaign on Global News Calgary morning and noon broadcasts. We also facilitated media training for on-air appearances. For the fundraising gala, PARKER PR secured Pulcinella Italian restaurant as a venue and reached out to our network to produce a roster of silent auction items. We curated live entertainment through our connections in the music and arts community and CTV Calgary’s David Spence was live on location at the event and interviewed Brenda Strafford staff to further spread awareness. Brenda Strafford raised $31,500 through the campaign and gala, far surpassing the $20,000 goal.
