PARKER PR worked with the Hawthorn Dining Room & Bar to establish the newly renovated restaurant as a go-to spot for elevated meals crafted with locally sourced ingredients. Our team worked with restaurant staff to cultivate stories around the Hawthorn’s brand and its incredible commitment to locally sourced ingredients, right down to the hand soap used in the washrooms. This unwavering ode to local producers also captured the attention of Forbes Magazine, which led to an outstanding international article highlighting the Hawthorn’s true farm-to-table mantra. The Hawthorn serves it own unique pale ale called ODB which is crafted from unused bread from the kitchen, and the beer is brewed in partnership with Last Best Brewing & Distilling. One dollar from every pint served goes to the Calgary Food Bank. PARKER PR produced a media event to share this story and showcase how the beer is made, and gives back to people in need. Global News Calgary & Savour Magazine covered the launch where a cheque was presented for over $3,000 to the Calgary Food Bank. CTV Calgary had to leave due to breaking news, so PARKER PR filmed interviews with each spokesperson and sent video to the station, which was later used for broadcast in the 5/6 p.m. news. In addition to the coverage for this event, our team secured a number of earned media spots with CTV & Global News Calgary for Hawthorn events including the Downton Abbey tea series, fall menu launch, gingerbread wall installation, charity tree lighting and multiple online stories by various outlets including Daily Hive and the Calgary Herald. Through connecting with prominent influencers, partners and journalists, PARKER PR has helped the Hawthorn increase its brand recognition, public image and bookings.
