PARKER PR worked with The Balance Foundation to gain awareness and media attention for their inaugural YYC JAM event. The event celebrated the legacy of Brett Wiese and raised money for The Balance Foundation, a charity aiming to create meaningful experiences and equal opportunity for youth through sport and education. The efforts of PARKER PR resulted in an abundance of coverage from all major media outlets in Calgary including a full video story airing a few days before the event on Global News Calgary. The media coverage surrounding the inaugural event was a huge success and hundreds of people flooded the streets, including live-on-locations from CTV Calgary, Global News Calgary, the Calgary Herald and HYPR Magazine, to enjoy the event.
