We BUILD RELATIONSHIPS, STRATEGIES,
COMMUNITIES & CULTURE.
We are an award-winning boutique public relations agency, specializing in communications tactics for lifestyle brands, arts and culture, non-profit, technology, oil & gas and business.
Community-building is at the heart of what we do. Since being established, we have been consistently recognized for our powerful networking ability in public relations including media relations, social media campaigns, events, strategic planning and content creation.
We take pride in facilitating long-lasting relationships for our clients to enhance brand awareness. We have partnered with an extensive roster of renowned brands including Holt Renfrew, Gucci, Ferrari, Veuve Cliquot, Fairmont Palliser, Deloitte and more.
Ellen Parker founded PARKER PR Inc. in 2015 as a full-service PR and communications firm in Calgary, Alberta and leads the team. She is a recipient of the Lieutenant Governor's Queen Elizabeth II's Platinum Jubilee Medal for volunteerism, a Calgary Top 40 Under 40 and a recipient of the Mayors' Excellence Award.
PARKER Media is an exciting branch of the company dedicated to producing high-quality photos and videos to amplify your brand. We bring experience in film and television to produce captivating digital media content based on your business goals.
Learn PR tips and tricks with Ellen Parker on our monthly QR 770 segment.
Client Spotlight
Holt renfrew Grit & gloss
Holt Renfrew is one of Canada's most iconic luxury fashion and lifestyle retailers, known for its curated selection of designer brands and elevated in-store experiences. The Calgary location stands out as a key destination in the city's downtown core, blending high fashion with a strong connection to the local community. Holt Renfrew Calgary hosted a Grit & Gloss, an exclusive charity event marking the kickoff to the Calgary Stampede season. The evening brought together fashion, art and philanthropy, featuring a runway show with Mode Models, live performances by Kate Stevens and the Calgary Stampede ShowBand, as well as an art auction with works by Maggie Hall and Michael Corner, alongside a live painting by Renée Gould. PARKER PR played a key role in supporting the event's planning and execution, helping bring together partners, media and guests to create a memorable experience in support of the Calgary Stampede Foundation..
PEYTO EXPLORATION & DEVELOPMENT CORP
Peyto Exploration & Development Corp is a natural gas-weighted E&P company committed to building value through the exploration and development of high-quality natural gas assets. Recognized for its industry-leading cost structure and profitability, Peyto continues to set itself apart within the Canadian energy sector. Our PARKER MEDIA team was on site to capture the Annual General Meeting (AGM), creating a professional recording for current and future shareholders and stakeholders to view on Peyto's YouTube channel. The event was well attended and generated strong engagement, providing an opportunity for investors to connect with the company, ask questions and receive updates firsthand.
OMEGA CALGARY NEW BOUTIQUE
OMEGA is a world-renowned Swiss luxury watchmaker, celebrated for its precision, innovation and timeless design. With a legacy tied to major global moments from space exploration to the Olympic Games, OMEGA represents excellence in horology and craftsmanship. The brand recently expanded its presence in Western Canada with the opening of a new boutique in Calgary, further strengthening its connection to the growing luxury market in the region. The launch event welcomed guests for an elevated in-store experience that reflected OMEGA's heritage, attention to detail and commitment to innovation. PARKER PR supported the organization and execution of the boutique opening, coordinating media relations, guest experience and event logistics to ensure a seamless and impactful debut in Calgary.
