Services Used: Influencer Engagement & Content Creation
PR Goals: Bankers Hall wanted to highlight the downtown mall as a destination for Calgarians to shop locally during the Holiday season.
What We Did: PARKER PR engaged five local influencers, each with different audiences, to post about their experience shopping at Bankers Hall. PARKER PR also created photography and video content for Bankers Hall to post on their own social media accounts, including retail spotlight videos and a walk-through video of the whole mall.
Impact: The influencers had a reach of a combined 350k followers. Multiple videos were produced, highlighting the unique retailers and business owners at Bankers Hall.
