Services Used: Media Relations & Partnership Building
PR Goals: Modern Steak wanted to build brand awareness, with a focus on opening their third location in Calgary. They hoped to build partnership and get involved in community initiatives
What We Did: PARKER PR drove awareness for Modern Steak’s Suicide Prevention Dinner, a fundraiser for the Centre of Suicide Prevention. PARKER PR developed and implemented a media relations strategy to raise awareness including writing the press release and pitching to local and national media contacts, inviting media to attend the dinner and offering event support.
Impact: The Suicide prevention dinner had acquired $300,00 in monetary value for both articles and broadcast. A total of 31 million people had viewed the articles written about the fundraiser while 1.3 million people viewed the TV segments.
