Services Used: Content Creation & Media Relations
PR Goals: Porch hired PARKER PR as they were opening to support the successful launch of their new restaurant and to capture the restaurant through video and photography to promote the restaurant on social media.
What We Did: PARKER PR developed a strategy that included Media Relations, activations, and influencer engagement. We distributed press releases to our contacts and invited media and influencer contacts to the opening and to visit the restaurant for the months following the opening. We set up multiple photo and video shoots to capture a variety of shots including product, people, and the space.
Impact: Porch was covered in various local publications including, Avenue Magazine, The Globe and Mail, Calgary Herald, DailyHive, and Curiocity. Porch was also included in Calgary’s Top 10 New Restaurants 2021. The value of earned media based on the coverage was over $185K.
