Services Used: Events & Partnerships
PR Goals:The goals of each client was to increase brand awareness, build strategic partnerships, and raise important funds for the Calgary Philharmonic Orchestra (CPO), who had been out of work due to the pandemic.
What We did: To achieve these goals, PARKER PR partnered with CH Financial and Holt Renfrew to host a fundraiser for the CPO at the Hawthorn Dining Room & Bar. The event featured brunch, Veuve Clicquot champagne, a live music performance from the CPO, a fashion presentation from Holt Renfrew’s lead stylist, and a $50 gift card to Holt Renfrew. PARKER PR managed the event and invited a curated list of media and notable community members to partake in the brunch and shopping fundraiser.
Impact: The event successfully contributed to building strategic partnerships amongst CPO, CH Financial, Holt Renfrew and Hawthorn. Each business benefited from the other’s reach, growing brand awareness. The CPO was able to raise several thousand dollars to support the musicians and the organization , contributing to a thriving arts community in Calgary. In terms of media coverage, the event was featured on QR770 and Global TV.
