Services Used: Media Relations and Social Media
PR Goals: Crossroads Market sought PR support to raise its profile in the city and to connect with its target audience.
What We Did: PARKER PR drove awareness for the market by developing a comprehensive media relations strategy that included highlighting individual vendors as well as unique market events and initiatives. PARKER PR created a social media strategy that highlights the uniqueness of the market.
Impact: Crossroads Market and its vendors have been featured in the Calgary Herald, CTV, Global, QR and more, totalling 1.1M ad value equivalency in one month and reaching 122M people. PARKER PR has grown its Instagram account by over 1,000 followers with a combination of photos and reels.
