Services Used: Media Relations
PR Goals: Fairmont Palliser and Hawthorn Dining Room & Bar’s goal was to grow brand awareness by highlighting the unique experiences at the hotel and restaurant.
What We Did: PARKER PR helped create a media relations strategy for the Fairmont Palliser’s first holiday themed pop-up bar, the Tipsy Elf. This included curating the invitation list, developing invitations, inviting media, strategic influencers, and prominent guests, managing partnership opportunities, writing press releases and pitching to local media.
Impact: The Tipsy Elf received over $21,000 in earned media coverage and was featured in local news outlets, including Avenue Magazine and on CTV. More than 2.3 million people were reached through this media coverage. The Tipsy Elf has been an extremely successful experience, bringing in hundreds of customers a day, growing brand awareness for Fairmont Palliser and Hawthorn Dining Room & Bar.
