Passionate, experienced & trained communication professionals
We are an award-winning boutique public relations agency, specializing in communications tactics for lifestyle brands, arts & culture, non-profit, technology, oil & gas and business.
Community-building is at the heart of what we do. Since being established, we have been consistently recognized for our powerful networking ability in public relations including media relations, social media campaigns, events, strategic planning and content creation.
We take pride in facilitating long-lasting relationships for our clients to enhance brand awareness. We have partnered with an extensive roster of renowned brands including Holt Renfrew, Gucci, Ferrari, Veuve Cliquot, Fairmont Palliser, Deloitte and more.
Ellen Parker founded PARKER PR Inc. in 2015 as a full-service PR and communications firm in Calgary, Alberta and leads the team. She is a recipient of the Lieutenant Governor's Queen Elizabeth II's Platinum Jubilee Medal for volunteerism, a Calgary Top 40 Under 40 and a recipient of the Mayors' Excellence Award.
PARKER Media is an exciting branch of the company dedicated to producing high-quality photos and videos to amplify your brand. We bring experience in film and television to produce captivating digital media content based on your business goals.
Client Spotlight
SQUASH CANADA
Squash Canada is the national sport for association responsible for the development of athletes, coaches and officials. Founded in 1915, Squash Canada establishes rules, standards and national programs to promote the growth and development of the sport across the country. PARKER PR is working with Squash Canada to build awareness by developing and implementing media relations and social media strategies. PARKER PR successfully procured coverage, including CTV, Global, QR Radio and CBC online. On social media, PARKER PR has grown Instagram reach by 88% and engagement by 200%. We love working with organizations that work to build vibrant communities.
YYC Food & DRink Experience
YYC Food & Drink Experience is a culinary event that celebrates the incredible restaurants and chefs in Calgary. Participating restaurants develop special prix-fixe value-priced menus and Calgarians are encouraged to try new restaurants or experience their favourite restaurants in new way. Additionally, there are several ticketed culinary events, including visiting chefs and special pop-ups. PARKER PR successfully procured coverage on CTV, Global, Livewire and QR Calgary. We implemented a strategic social media plan, including influencer engagement and paid ads and saw an increase in a 65% increase in followers. It is great working with people who celebrate our city.
