PARKER PR created, implemented and managed all of the media relations for the 6 Degrees Global Forum at TELUS Spark and facilitated all media opportunities for Adrienne Clarkson and John Ralston Saul. PARKER PR developed a comprehensive strategy to sell tickets and generate awareness. We engaged all influencers and bloggers to get involved and help stimulate the conversation around inclusivity. This resulted in a sold out event which received 7.8 million media impressions. Ellen Parker was also a volunteer committee member on the Institute for Canadian Citizenship in Calgary.
Client: 6 Degrees
CBC News
Stephen Hunt
April 12, 2018