Services Used: Media Relations and Community Engagement
PR Goals: Astra Group was looking to increase their profile in the city and to position themselves as industry leaders, with a focus on Office to Residential Conversions.
What We Did: PARKER PR drove awareness for Astra Group's Office to Residential Conversion projects and their support in the community. PARKER PR developed and implemented a media relations strategy to raise awareness for the projects and charity initiatives that included writing press releases, pitching to local and national media contacts and inviting media to attend all events.
Impact: Astra Group has successfully been awarded multiple grants from the City of Calgary under the Downtown Calgary Development Incentive Program. Astra has launched two annual charity initiatives which include the Gift of Christmas Dinner and Halloween Costume drive. Maxim Olshevsky, CEO of Astra Group has been the recipient of the Top 40 Under 40, Business in Calgary Leader of the Year award and was a Prairie Finalist for EY Entrepreneur of the Year. Astra’s work in office to residential conversion projects has been recognized nationally and internationally, including features in the San Franciso Chronicles, Global and CTV>