Second Annual Harry Potter event in Kensington draws thousands

PARKER PR hosted an event in the community of Kensington to support Pages Book Store when the shop released the seventh addition of Harry Potter. The event strategy included a social media plan, marketing plan and media relations initiative. We wrote a press release, created a Facebook event and sent an invite to neighbours and friends. We were expecting 5000 people to support this event and we had around 40,000 people show up. Through experience, training and strategy, we were able to manage this event, refine our plan, and host 60,000 the second year. 

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Client: Kensington BRZ

Anna Junker
The Calgary Herald
July 30, 2017