Client: The Wednesday Room
The Calgary Herald
December 23, 2017
The Wednesday Room opened its door with a foundation build by PARKER PR's social media strategy, marketing plan and ability to generate the right media attention for the right audience. The restaurant is booking three-weeks in advance and is the hottest new spot in Calgary. It's been featured in Avenue Magazine, City Palate, Culinaire, Calgary Herald, Where, Global TV, CTV and BeateRoute to name a few.
PARKER PR joined the CANIFFF team as a partner to help bring on partners, media and supporters and to develop a strategy to make CANIFFF relevant throughout the year and not just during the festival. CANIFFF is now presenting film screening pop-ups and is partnered with ATB Financial, Alberta College of Art and Design, The Wednesday Room, Alora Boutique, The Plaza Theatre, Anneke Forbes and more.