Ellen Parker joined the Kensington Business Revitalization Zone (BRZ) in 2014 as the Communications Director and brought her full team onboard in 2015. PARKER PR develops all of the communications, marketing, social media, media relations, events and sponsorship acquisition strategy and implementation. In 2017, PARKER PR and the BRZ raised over $495,677 in sponsorship, in-kind support, parking funding, granted projects and earned media and events. PARKER PR has created traditions for the neighbourhood residents, the Calgary community and the businesses through their event programming that includes; Easter in Kensington, Diagon Alley, Summertime Outdoor Movies, Halloween in Kensington and Christmas in Kensington. In 2017 the BRZ had 126,660,000 media impressions.