6 Degrees Global Forum

PARKER PR created, implemented and managed all of the media relations for the 6 Degrees Global Forum at TELUS Spark and facilitated all media opportunities for Adrienne Clarkson and John Ralston Saul. PARKER PR developed a comprehensive strategy to sell tickets and generate awareness. We engaged all influencers and bloggers to get involved and help stimulate the conversation around inclusivity. This resulted in a sold out event which received 7.8 million media impressions. Ellen Parker was also a volunteer committee member on the Institute for Canadian Citizenship in Calgary.

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Client: 6 Degrees

CBC News
Stephen Hunt
April 12, 2018

 

Churchill Painting Returns to Canada

PARKER PR developed the media relations strategy and content for the homecoming of Winston Churchill's Emerald Lake Painting which Masters Gallery purchased through Sotheby's London online auction, March 22, 2018. Local, national and international coverage was received for this $90,000 piece of history which was expected to go for approximately $11,000.   

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Client: Masters Gallery

Global News
April 12, 2018

 

 

Second Annual Harry Potter event in Kensington draws thousands

PARKER PR hosted an event in the community of Kensington to support Pages Book Store when the shop released the seventh addition of Harry Potter. The event strategy included a social media plan, marketing plan and media relations initiative. We wrote a press release, created a Facebook event and sent an invite to neighbours and friends. We were expecting 5000 people to support this event and we had around 40,000 people show up. Through experience, training and strategy, we were able to manage this event, refine our plan, and host 60,000 the second year. 

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Client: Kensington BRZ

Anna Junker
The Calgary Herald
July 30, 2017

 

The Wednesday Room Opens on Stephen Avenue 

The Wednesday Room opened its door with a foundation build by PARKER PR's social media strategy, marketing plan and ability to generate the right media attention for the right audience. The restaurant is booking three-weeks in advance and is the hottest new spot in Calgary. It's been featured in Avenue Magazine, City Palate, Culinaire, Calgary Herald, Where, Global TV, CTV and BeateRoute to name a few. 

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Client: The Wednesday Room

Elizabeth Chorney-Booth
 Avenue Magzine
 December 4, 2017

 

THIS CANADIAN FILM FESTIVAL IS TAILOR-MADE FOR FASHION LOVERS

PARKER PR joined the CANIFFF team as a partner to help bring on partners, media and supporters and to develop a strategy to make CANIFFF relevant throughout the year and not just during the festival. CANIFFF is now presenting film screening pop-ups and is partnered with ATB Financial, Alberta College of Art and Design, The Wednesday Room, Alora Boutique, The Plaza Theatre, Anneke Forbes and more. 

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Client: CANIFFF

Sarah Laing
ELLE magazine
November 19, 2017

 

Christmas arrives in Bison Courtyard

The Bison Courtyard is an oasis in Banff and home to approximately fifteen small businesses and residents. PARKER PR developed a communication strategy to drive traffic into the shops and provide complimentary, fun-filled family events to locals and tourists. The programming included Earth Day in the Courtyard, Canada Day in the Courtyard, The Fall Festival and Christmas in the Courtyard. These events have become tradition and will be a part of the courtyard for years to come. 

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Client: Bison Courtyard

Crag & Canyon
November 19, 2017

 

Dinner by Design Feast for the Senses

PARKER PR helped produce Dinner by Design by bringing together internationally celebrated designers and local talent to create three-dimensional dining installations that awe, inspire and delight. These extraordinary dining environments, from the lavish and romantic to the outrageous and whimsical, set the stage for two days of fun and fascination. This event would not be possible without our relationships, our sponsorship experience and our solid key industry peers that trust and value their affiliation with our team and our clients. 

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Client: Dinner by Design

Bill Brooks
The Calgary Herald
 July 2, 2016 

 

Kensington BRZ

Ellen Parker joined the Kensington Business Revitalization Zone (BRZ) in 2014 as the Communications Director and brought her full team onboard in 2015. PARKER PR develops all of the communications, marketing, social media, media relations, events and sponsorship acquisition strategy and implementation. In 2017, PARKER PR and the BRZ raised over $495,677 in sponsorship, in-kind support, parking funding, granted projects and earned media and events. PARKER PR has created traditions for the neighbourhood residents, the Calgary community and the businesses through their event programming that includes; Easter in Kensington, Diagon Alley, Summertime Outdoor Movies, Halloween in Kensington and Christmas in Kensington.  In 2017 the BRZ had 126,660,000 media impressions. 

 

Kensington BRZ

2017  Year in Review